This is Ariel from the 1989 Disney movie, The Little Mermaid.
Fill Ariel's shell with bubble solution (4 oz. bottle included) and she'll blow bubbles for you. Ariel is hard plastic and requires two "C" batteries (not included).
The earliest box was marked "Pool Party." In 2002, Gazillion Bubbles (Funrise) bought this series out, changed Ariel's hair and the base, and produced it in a Gazillion box.